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Where the action is

14/09/2015. If Asia has held duty free and travel retail’s attention recently, overtaking Europe as the largest region by sales while its travellers shape airport and downtown retail around the world, it’s actually the Middle East and Africa that are showing the strongest growth at present. This region may not yet rival Asia Pacific’s turnover but certainly punches above its weight, something that Dubai’s replacement of Heathrow as the world’s busiest airport for international traffic clearly demonstrates.

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The MEADFA Conference

With 600 delegates in attendance last year, the MEADFA Conference is the duty free & travel retail industry’s leading regional conference, bringing together retailers, landlords and brands to discuss new developments and trends in the vibrant Middle East & Africa region. This year the Conference takes place in Jordan at the world-class King Hussein Bin Talal Convention Centre, against the stunning backdrop of the Dead Sea – a truly unique location that attracts thousands of tourists every year.

As ever, the MEADFA Conference will provide unrivalled opportunities for networking, both during the conference and through a lively programme of social events on the shores of the Dead Sea.

The MEADFA Conference 2015 will take place on November 23-24, following the Opening Cocktail to take place on the evening of Sunday November 22. 

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