The MEADFA Conference 2014

The 2014 MEADFA Conference returned to Dubai at an exciting time for one of the most dynamic locations in Middle Eastern travel retail. With preparations to host Expo 2020 well under way, new projects such as Dubai World Central are set to strengthen the emirate’s position at the heart of global aviation. The Conference explored the retail opportunities that Dubai’s rapid development will bring and examined evolving traveller profiles in detail.

With major airport infrastructure projects nearing completion in locations such as Abu Dhabi and Doha, the Conference also looked at how Middle Eastern airport retail can take inspiration from the latest commercial concepts and sales techniques in domestic markets around the world. 

The Conference featured debate on Africa, including analysis of customer profiles and expectations plus expert insight from retailers and brands. 

Maximizing interaction between delegates and speakers is central to the objectives of the MEADFA Conference, and the programme once again reflected that aim, with workshops on Day 1 tackling specific topics in detail. Delegates also had access to enhanced digital tools enabling them to participate in real-time votes and to put questions and comments direct to the moderators and speakers.

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