Chinese Traveller Reports

TFWA Chinese Passenger Shopper Research (2012)

When TFWA surveyed members about their interests in consumer research, China came out as the priority in terms of the markets members are interested in knowing more about. This two part survey, conducted on TFWA’s behalf by Counter Intelligence Retail, studies the shopping behaviour of Chinese travellers at all stages of the journey, both in duty free shops at home and abroad. The analysis looks at spending levels across all major categories as well as the attitudes to duty free shops in China and abroad. 

Full report complimentary for TFWA Members: please log in.

Chinese Traveller Research (2007)

The 2007 Chinese Outbound Traveller research, the 3rd phase of a 3-year project, takes a deeper look at travellers’ shopping behaviour across all product categories. This comprehensive report gives an in-depth analysis of spending trends for each category, looking at traveller profile, choice of destination, departure airport, type of travel and shopping location.
The report also reveals cross-category purchasing trends and gives valuable insights into perceptions of duty free shopping locations, reasons why Chinese travellers do or don’t purchase in duty free shops and cultural habits which affect shopping behaviour.

Full report complimentary for TFWA Members: please log in.

Chinese Traveller Study (2006)

With the explosive growth in outbound travel from mainland China, travel retailers and suppliers are working overtime to understand the spending power and product and brand preferences of this important travel group.

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Chinese Traveller Study (2005)

This study is a first for the industry, cataloguing spending levels, shopping venues of choice for travellers, penetration rates in airport stores, product and brand preferences, gifting habits and other key drivers behind travel spending.

Full report complimentary for TFWA Members: please log in.

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