Global reports

Impact of e-commerce, online and mobile technology in duty free & travel retail

TFWA Category Reports Series: Impact of e-commerce, online and mobile technology in duty free & travel retail

The latest study from TFWA Research explores travellers’ use of e-commerce, online and mobile technology, and their influence on in-store behaviour. Compiled by m1nd-set from online interviews with thousands of travellers from around the world, the report looks at the use of social media, apps and websites, and suggests how such tools might influence purchasing behaviour in duty free & travel retail. The study also reveals significant differences in perceptions and behaviour across the main regions within the market. As with all TFWA Research reports, the study is available free to members on TFWA.com. 

Full report complimentary for TFWA Members: please log in.

TFWA Category Reports Series (2015): Alcohol

TFWA Category Reports Series: Alcohol

The liquor category has been at the heart of the duty free and travel retail industry ever since its establishment. This study, the latest in the TFWA Category Reports Series, provides the most comprehensive picture yet of spending levels, conversion rates and customer perceptions of this vital sector. Compiled by Counter Intelligence Retail from traveller interviews at four key airports, the report is available exclusively to TFWA members from the Members Only area of TFWA.com. 

Full report complimentary for TFWA Members: please log in.

TFWA Category Reports Series (2015): Beauty

TFWA Category Reports Series: Beauty

Duty free & travel retail’s largest single product sector, the fragrances & cosmetics category has gone from strength to strength in recent years. The TFWA Category Report on Beauty, compiled by Counter Intelligence Retail, explores how and why travellers shop in this sector, thanks to hundreds of interviews conducted at four major travel retail locations. With qualitative and quantitative data, insights and recommendations, the report is one of the most comprehensive studies yet produced on the travel retail beauty category. And as ever, the study is free to download for TFWA members from TFWA.com.

Full report complimentary for TFWA Members: please log in.

TFWA Category Reports Series (2015): Confectionery

TFWA Category Reports Series: Confectionery

One of duty free & travel retail’s most visited sectors, the confectionery category is known to be a key footfall driver. This TFWA Category Report studies the sector in depth, from how and why travellers shop, to levels of spend across key sub-sectors. Conducted by Counter Intelligence Retail, the report contains valuable data and insights on the confectionery market today, and is available free of charge to TFWA members. Visit the Members Only section of TFWA.com to download your copy.

Full report complimentary for TFWA Members: please log in.

TFWA Category Reports Series (2015): Tobacco

TFWA Category Reports Series: Tobacco

Long recognised as a key driver of footfall, the tobacco category accounts for over 12% of global duty free & travel retail sales (source: Generation) and helps drive spend across all categories. The latest in the TFWA Category Reports Series, conducted by Counter Intelligence Retail, provides a wealth of data on this key sector. Based on traveller interviews at four major airports, the report includes quantitative and qualitative data on spending, penetration & conversion, plus barriers and motivations to purchase. As always it is available free of charge to TFWA members and can be downloaded from TFWA.com now.

Full report complimentary for TFWA Members: please log in.

TFWA Category Reports Series (2015): Watches & Jewellery

TFWA Category Reports Series: Watches & Jewellery

The second of the TFWA Category Reports Series, conducted by Counter Intelligence Retail, focuses on the Watches & Jewellery category. Based on traveller interviews at four major airports, the report includes a wealth of quantitative and qualitative data on spending, penetration & conversion, plus barriers and motivations to purchase in one of the industry’s most important emerging categories. Available free of charge to TFWA members, it is a must-read for anyone with an interest in the sector.

Full report complimentary for TFWA Members: please log in.

TFWA Category Reports Series (2015): Fashion & Accessories

TFWA Category Reports Series: Fashion & Accessories

A major new series of studies from TFWA Research and Counter Intelligence Retail begins with an in-depth look at the duty free & travel retail industry’s fastest growing category. The TFWA Category Reports Series: Fashion & Accessories study features data on spending within the category, along with detailed descriptions of buyer profiles, motivations to purchase and perceptions of promotional initiatives and of the product offer. Each instalment of the TFWA Category Reports Series is based on traveller interviews at four key airports: Amsterdam Schiphol, New York JFK T4, Dubai International and Singapore Changi. All are exclusively available to TFWA members and downloadable here.

Full report complimentary for TFWA Members: please log in to access your copy.

TFWA Airport Insight Series – Changi International Airport Singapore (2015)

Changi International Airport Singapore – SIN –

Singapore Changi Airport is one of the world’s most important travel retail locations, and TFWA is therefore delighted to present the latest edition in the TFWA Airport Insight Series of research studies conducted at leading airports around the globe. Compiled by research specialist m1nd-set, the study tracks spending patterns, conversion rates and traveller perceptions through interviews conducted at the gate. The study is exclusive to TFWA members.

Full report complimentary for TFWA Members: please log in.

TFWA Airport Insight Series – Los Angeles International Airport (2015)

TFWA Airport Insight Series - Los Angeles International Airport – LAX –

The first North American airport to be featured in the TFWA Airport Insight Series is Los Angeles International, one of the main international gateways to the US. As always, this comprehensive study gives a detailed picture of traveller spending and perceptions of the retail offer obtained through interviews conducted at the gate by research specialist m1nd-set. The study is exclusive to TFWA members.

Full report complimentary for TFWA Members: please log in.

TFWA Airport Insight Series: Buenos Aires Ezeiza International Airport (2014)

TFWA Airport Insight Series - Buenos Aires Ezeiza International Airport – EZE –

The TFWA Airport Insight Series continues with its first venture into Latin America, via one of the continent’s leading airport hubs: Buenos Aires Ezeiza. As always, the comprehensive study measures traveller behaviour and perceptions of the retail offer obtained through interviews conducted at the gate. Produced by m1nd-set and exclusive to TFWA members. 

Full report complimentary for TFWA Members: please log in.

TFWA Airport Insight Series: Copenhagen International Airport (2014)

TFWA Airport Insight Series - Copenhagen International Airport – CPH –

Copenhagen Airport is the latest European hub to feature in the TFWA Airport Insight Series, which tracks traveller behaviour and perceptions across some of the world’s leading duty free & travel retail locations. Compiled by m1nd-set, the study includes data on footfall and conversion rates, motivations and barriers to purchase, and shopper segmentation.  It is available exclusively to TFWA members.

Full report complimentary for TFWA Members: please log in.

TFWA Airport Insight Series – Bangkok Suvarnabhumi International Airport (2014)

The fifth instalment in the TFWA Airport Insight Series focuses on Bangkok Suvarnabhumi, gateway to Thailand and a dynamic travel retail location. Conducted on behalf of TFWA by M1nd-set, the Airport Insight Series is based on gate interviews with shoppers and non-shoppers, putting the spotlight on traveller perceptions and allowing users to measure and compare footfall and conversion rates.

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TFWA Airport Insight Series – Paris Charles de Gaulle International Airport (2014)

Paris CDG is the latest major travel retail location to feature in the TFWA Airport Insight Series, which analyses customer behaviour at some of the world’s top travel retail locations. Conducted on behalf of TFWA by M1nd-set, the studies are based on gate interviews with shoppers and non-shoppers, providing insight on footfall, conversion and perceptions of the retail offer.

Full report complimentary for TFWA Members: please log in.

TFWA Airport Insight Series – Dubai International Airport (2014)

The third report in the TFWA Airport Insight Series analyses customer attitudes and behaviour at one of the world’s most significant locations for duty free & travel retail: Dubai International Airport. TFWA has partnered with M1nd-set on this series, which is based on gate interviews with over 1,500 travellers at five top airports. The reports offer insights into conversion rates, overall satisfaction and barriers to purchase.

Full report complimentary for TFWA Members: please log in.

TFWA Airport Insight Series – Hong Kong International Airport (2014)

The new TFWA Airport Insight Series continues with the second instalment, a study of customer attitudes and behaviour at Hong Kong International Airport, one of the world’s top duty free & travel retail locations. Conducted by M1nd-set, the study is based on gate interviews with over 1,500 travellers at HKIA and offers insights into conversion rates, overall satisfaction and barriers to purchase.

Full report complimentary for TFWA Members: please log in.

TFWA BRIC Traveller Study (2013)

Travellers from the BRIC nations of Brazil, Russia, India and China are increasingly vital to the health of the global duty free & travel retail industry. This study, conducted among 3,200 international travellers by Counter Intelligence Retail, reveals current behaviour and perceptions among shoppers of all four nationalities, identifying common ground and key differences. 

Full report complimentary for TFWA Members: please log in.

TFWA Airport Insight Series - Frankfurt Airport (2013)

The new TFWA Airport Insight Series analyses customer behaviour at some of the world’s top travel retail locations, recording perceptions of the retail offer, product preferences and barriers to purchase. Conducted on behalf of TFWA by M1nd-set and based on gate interviews with travellers, the Airport Insight Series is designed to provide TFWA members with detailed and actionable consumer insights gained on the ground.

The first in the series comes from Frankfurt Airport, one of the world’s biggest airports by international traffic. 

Full reports complimentary for TFWA Members: please log in.

Global Duty Free & Travel Retail Non-Shopper Research Study (2012)

One of the key needs among brands in terms of consumer research is to understand more about why travellers do NOT purchase in the duty free and travel retail shops. This latest study, commissioned from Counter Intelligence Retail, was undertaken among more than 6000 consumers worldwide. It sheds light on some of these questions such as who the non-shoppers are, how they behave in the airport when travelling and what the main barriers to entry are. The study also provides some recommendations for converting these non-shoppers into customers.

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Global Cross Category Customer Segmentation Report (2012)

Understanding shopper segments and the characteristics of each segment is fundamental to any brand wishing to improve its marketing, brand positioning, promotions and ultimately, the sales performance. The cross-category study gives an in-depth understanding of how the various segments shop in duty free and travel retail outlets, their brand and price sensitivity and what their motivations to purchase are. This research, the first of its kind in the duty free and travel retail sector, identifies 14 unique shopper segments globally. It is a concrete step towards understanding the customer better.

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Global Airport Consumer Survey (2011)

TFWA’s 2011 exclusive member research focuses on variety of topics on consumers from around the world. Four quarterly reports monitor the behaviour and attitudes to airport shopping of consumers from four world regions: Europe, North America, Asia Pacific and the Middle East. The reports deal with airport shopping behaviour, looking at what travellers spend on and why they don’t purchase, the attitude to promotions and offers, footfall and conversion rates and consumers’ opinions of best practice in travel retail across the globe. Each quarter, a separate report for each world region will be available to download.

Full reports complimentary for TFWA Members: please log in.

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