To mark the 25th anniversary of the association and the TFWA World Exhibition we decided to donate €50 000 to two remarkable charities: The Lotus Flower Trust and The Smile Train.   
We appealed to all members of the travel retail industry – an extremely generous industry by nature – to participate in this celebration… And you did. In the end, over €100 000 was raised by your combined generosity. 

For this fundraising initiative, we asked the children who have benefited from the work of both charities to gift us with their creativity and paint their vision of a better world under the theme “Dreams really do come true”.

Four of the paintings went on sale in a special limited edition series; there were only 500 copies of each painting. During the 2009 edition of the TFWA World Exhibition in Cannes, members of the industry were invited to acquire their own copy for a minimum of €25 each – and any amount above that which they wished to donate. The originals were then auctioned off to the highest bidder in the weeks following the exhibition.

As a result, collectively the industry has contributed to the realisation of dreams for many more children to come.

On behalf of the charitable organisations concerned, we thank you sincerely for your generosity.
Erik Juul-Mortensen, President TFWA