JTM/ TFWA Japanese Traveller Reports

Japanese International Travellers: Trends and shopping behaviour (2015)

TFWA is pleased the present the latest results of its partnership with Japan’s leading provider of travel and tourism intelligence, Japan Tourism Marketing Co (JTM). The Japanese International Travellers: Trends and Shopping Behaviour (2015) study features the latest data on the Japanese outbound tourism market, plus in-depth data on the shopping habits and perceptions of Japanese travellers.

The full reports is complimentary for TFWA Members: please log in to access your copy.

Japanese International Travellers: Trends and shopping behaviour (2013)

Continuing our partnership with one of Japan’s leading providers of travel and tourism intelligence, TFWA is delighted to present the latest report from Japan Tourism Marketing Co (JTM). Entitled Japanese International Travellers : Trends and Shopping Behaviour, the study contains the latest statistics on the Japanese outbound market – which reached a record high in 2012 – plus the results of JTM’s survey of shopping habits, including Japanese travellers’ use of duty free shops.

Essential reading for anyone with an interest in one of Asia’s key markets.

Full reports complimentary for TFWA Members: please log in.

Japanese International Travellers: Trends and Shopping Behaviour (2009-2010)

Just as Japan seemed to be emerging from a period of stagnancy in terms of international travel, it was struck by the devastating earthquake in March 2011. This latest report from the Japan Tourism Marketing Company aims to show the trends in outbound traveller behaviour over the 2009-2010 period. It reveals how outbound travel was picking up for the first time in four years in 2010, spurred by the strong Japanese yen. Compiled over two years – in 2009 and 2010 , the report reveals the difference in spending behaviour during the economic downturn and then a year later as the Japanese found their purchasing power growing on the back of a strong yen. JTM has added a special section at the end of the report which monitors the mind-set of the Japanese in the post-earthquake era.

Full report complimentary for TFWA Members: please log in.

Trends and Behaviour of Japanese International Travellers (2007-2008)

The global events of 2008 which impacted economies from east to west have had a major impact on Japanese consumers' travelling and purchasing behaviour.
This report reveals how, while shopping and travelling have been impacted significantly in Japan, Japanese consumers are looking for more exclusivity and uniqueness than ever.
This 2007 & 2008 study is the first in a three part series which will look at the trends of Japanese outbound travellers over 6 years from 2007 to 2012.

Full report complimentary for TFWA Members: please log in.

Japanese International Travellers Trends and Shopping Behaviour (2006)

This new release provides a wealth of information for brands, suppliers and retailers operating in the dynamic global duty free and travel retail domain.
Japanese travellers have regained their confidence after a period of geopolitical and economic turmoil and the outbound travel market is reviving, according to the latest research conducted by TFWA and the Japan Tourism Marketing Co.

In this report, find out :
- how the branded goods market is evolving,
- how consumption patterns are changing,
- how opportunities are emerging for companies which target their product design, distribution and promotion towards specific niche markets. 

Full report complimentary for TFWA Members: please log in.

JTM/TFWA Japanese Traveller Study (2004)

The 2004 JTM/TFWA Study: “Japanese International Travellers: Trends and Shopping Behaviour” builds on the 2002 and 2003 studies, tracking trends in Japanese travel spending by gender, age, reason for travel and travel habits.
The 2004 project continues to study the impact that Japanese domestic market retail development is having on travel spending and looks at a range of current and projected economic factors that weigh in on spending levels of this critical travelling consumer group.
The annual study "Japanese International Travellers: Trends and Shopping Behaviour" is the collaborative effort of TFWA and the Japan Tourism Marketing Co., a subsidiary of Japan Travel Bureau (JTB) and Japan's first research and consulting firm specialising in tourism marketing. Also available are the 2002 and 2003 studies. The 2005 study will be available in late 2005.

JTM/ TFWA Japanese Traveller Study (2003)

In this report, you will find:
- Current demographic profiles and trends in destinations
- Projected outbound travel until 2007
- Travel shopping spend and profiles of the "big spenders"
- Shopping motivations and category preferences
- Brand aspirations and product knowledge
- New challenges for retailers who target these travellers
- Impact of security and economic issues
- Impact of domestic retail growth

Study : Trends and Behaviour of Japanese International Travellers (2002)

The study offers insights into traveller subgroups, category purchasing, long-term demographic trends to watch, pre-planning and product sourcing. Here is a sample:
- How the Japanese reacted to 9-11; who continued to travel, who refrained
- Women in their 30s and 50s spend considerably more on travel shopping than other age groups and will drive travel retail sales for the next 10 years
- Women under 40 looking for high-end luxury goods research the availability of their favourite brands before leaving for their destination
- Seniors maintain a traditional approach to travel retail: they shop in airport or downtown duty-free stores; they spend more than any other group; they continue to purchase top-of-the-line brands; they still purchase cognac in duty-free
- 40% of men and 50% of women plan their purchase before leaving for the trip, and 15% of men and 23% of women pre-plan the brand to be purchased
- 51% of Japanese travellers will purchase confectionery during their trip and 46% will purchase tobacco

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