Continuing our partnership with one of Japan’s leading providers of travel and tourism intelligence, TFWA is delighted to present the latest report from Japan Tourism Marketing Co (JTM). Entitled Japanese International Travellers : Trends and Shopping Behaviour, the study contains the latest statistics on the Japanese outbound market – which reached a record high in 2012 – plus the results of JTM’s survey of shopping habits, including Japanese travellers’ use of duty free shops.

Essential reading for anyone with an interest in one of Asia’s key markets.

Full reports complimentary for TFWA Members: please log in.

One of the key needs among brands in terms of consumer research is to understand more about why travellers do NOT purchase in the duty free and travel retail shops. This latest study, commissioned from Counter Intelligence Retail, was undertaken among more than 6000 consumers worldwide. It sheds light on some of these questions such as who the non-shoppers are, how they behave in the airport when travelling and what the main barriers to entry are. The study also provides some recommendations for converting these non-shoppers into customers.

Full reports complimentary for TFWA Members: please log in.

When TFWA surveyed members about their interests in consumer research, China came out as the priority in terms of the markets members are interested in knowing more about. This two part survey, conducted on TFWA’s behalf by Counter Intelligence Retail, studies the shopping behaviour of Chinese travellers at all stages of the journey, both in duty free shops at home and abroad. The analysis looks at spending levels across all major categories as well as the attitudes to duty free shops in China and abroad. 

Full report complimentary for TFWA Members: please log in.