The 2012 edition of the MEDFA conference will underline the region’s pivotal role in the global economy and aviation sector and how the duty free industry will prosper through the region.  Looking further afield to horizons beyond the region’s natural borders, the conference will feature a special focus on the importance of Asia with the growth of Indian and Chinese travelers travelling through the region. Innovative ways to engage customers, the business in Africa – North & South and new ways to reach customers will also be discussed by those who know the business best.