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The latest launches and campaigns from some of the world’s biggest and highly-regarded brands were on display across 12,190m2 floor space at TFWA World Exhibition. Visitors had the opportunity to meet and network with 272 exhibiting companies across 262 stands, as well as five official boats docked in the Harbour Village. A total of 35 exhibitors made their debut in Cannes this year.
Innovation was a key theme during the week, and there was a strong focus on the ideas and future trends that will drive market growth in the coming months. TFWA i.lab on TFWA 365 presented a digital showcase of new innovations from forward-thinking companies.
After many months spent apart, delegates understandably took every opportunity to reconnect with industry colleagues and friends and establish new business relationships with key stakeholders. The TFWA Lounge at the Carlton Beach proved a popular addition to the event and a capacity number of guests enjoyed sunsets on the beach on all three evenings it was open.