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Chinese outbound travel is back – but how has the market changed, three long years since the covid-19 pandemic began? What does the latest data tell us about Chinese travel and purchase decisions in the short term? How are Chinese travel retailers preparing for the wave of international travel that is gathering pace? And how has the consumer goods market in China evolved since 2020?
To answer these and other questions, two China Watch webinars will be hosted on the TFWA 365 online platform on March 1 and 2, from 09:30 – 11:00 CET.
To guarantee your place at the webinars, please send an email to TFWA365@TFWA.com
At the session on March 1, delegates will hear from a senior representative of the market leader in Chinese travel retail: Michelle Sun, Assistant General Manager at China Duty Free Group. The webinar will also explore some of the latest data and insights on Chinese travel preferences courtesy of Sienna Parulis-Cook, Director of Marketing & Communications at Dragon Trail, a company with years of experience helping clients better understand Chinese travellers. The webinar will also hear from Jason Cao, Vice President of Global Duty Free (GDF), operator of the GDF Plaza in Haikou, Hainan, one of the Chinese travel retailers shaping the future for offshore duty free.
On March 2, delegates will hear from Lisa Nan, fashion expert at Jing Daily, the leading digital publication on luxury consumer trends in China. With the latest data analytics from price comparison travel application Jessica's Secret CEO Mirko Wang will provide an update on preferences and factors influencing today's travelling Chinese consumer. And the webinar will also feature one of China's leading travel retailers, Zhuhai Duty Free, whose Chief Deputy Director Procurement Operations Center Daniel Chow will provide a retailer's persective on the current consumer landscape in China, and on new customer perceptions and behaviours.
Mark your diaries for China Watch on March 1 & 2, and keep an eye on TFWA.com for updates.