TFWA China Reborn, 01-03 December 2020. TFWA will host a three-day virtual event focused on China’s resurgent duty free and travel retail market, highlighting the opportunities in the only geography to experience significant post-pandemic growth.
There were over 5,000 live stream connections to view the first TFWA China Reborn virtual event, in which a number of leading authorities on travel retail and the Chinese economy painted a positive picture of the future of duty free and travel retail in China.
A personal perspective of the industry's path forwards after a tumultuous year, and the importance of generating excitement in-store as travel resumes.