Following the announcement of the strategic training partnership between the DFWC and ACI World, the DFWC Academy’s flagship course – Certificate in Duty Free and Travel Retail – is currently being updated and developed with registrations to open before the end of the year, and the first student cohorts to begin taking the course in Q1, 2022. The course is designed for those wishing to develop their careers in the industry: retail sales professionals, individuals from brand and industry support organisations who are either new to the industry or wish to further deepen their knowledge, as well as commercial executives from the aviation, maritime and other duty-free and travel retail industry channels


Creation of the course is guided by an Academic Advisory Group comprising representatives of leading industry retailers: ARI, Dubai Duty Free and Lagardère, and multi-category brand expertise is provided by representatives from Brown-Forman, Duty Free Global, Imperial Tobacco, Lacoste, L’Oréal and Mondelez. Broader industry perspectives are provided by the DFWC and TFWA.

The Academy courses are designed to fill the knowledge gaps that are now greater than ever in our industry following the loss of so many experienced industry colleagues since the beginning of the COVID pandemic. As highlighted in the recent IAADFS webinar, travel retailers are faced with significant challenges in recruiting qualified and motivated staff as they re-open from the forced closures of the past 18 months and the provision of bespoke training can play a key role in recruitment and retention of staff and providing the optimum shopping experience for travellers as they return to our duty free stores.

Further details on this and other DFWCA courses can be found here


About The Duty Free World Council Academy

The academy has been created to raise standards across the duty free and travel retail industry through the provision of bespoke educational standards and training programmes specific to our unique industry. Our courses are relevant to businesses which are active in all areas of the aviation, maritime, downtown and border shop channels.


Gerard Murray, Executive Secretary, | T: +32 2 354 73 21


Aude Bourdier – Chair - (Brown Forman)
Ms. Sarah Branquinho (DFWC)
Mr. Frank O’Connell (DFWC)
Ms. Maureen O’Hara (ARI)
Ms. Mona Al Ali (Dubai Duty Free)
Mr. Barry Geoghegan (Duty Free Global)
Mr. Tobias Baude (Imperial Tobacco)
Ms. Erin Lillis (Lacoste)
Mr. Soufyen Amaar (Lagardère)
Ms. Carine Ruiz (L’Oréal)
Mr. Carlos Granados Moyano (Mondelez)
Mr. John Rimmer (TFWA)
Ms. Nicola Wells (USP)