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Creation of the course is guided by an Academic Advisory Group comprising representatives of leading industry retailers: ARI, Dubai Duty Free and Lagardère, and multi-category brand expertise is provided by representatives from Brown-Forman, Duty Free Global, Imperial Tobacco, Lacoste, L’Oréal and Mondelez. Broader industry perspectives are provided by the DFWC and TFWA.
The Academy courses are designed to fill the knowledge gaps that are now greater than ever in our industry following the loss of so many experienced industry colleagues since the beginning of the COVID pandemic. As highlighted in the recent IAADFS webinar, travel retailers are faced with significant challenges in recruiting qualified and motivated staff as they re-open from the forced closures of the past 18 months and the provision of bespoke training can play a key role in recruitment and retention of staff and providing the optimum shopping experience for travellers as they return to our duty free stores.
Further details on this and other DFWCA courses can be found here
The academy has been created to raise standards across the duty free and travel retail industry through the provision of bespoke educational standards and training programmes specific to our unique industry. Our courses are relevant to businesses which are active in all areas of the aviation, maritime, downtown and border shop channels.
Gerard Murray, Executive Secretary, | T: +32 2 354 73 21
Aude Bourdier – Chair - (Brown Forman)
Ms. Sarah Branquinho (DFWC)
Mr. Frank O’Connell (DFWC)
Ms. Maureen O’Hara (ARI)
Ms. Mona Al Ali (Dubai Duty Free)
Mr. Barry Geoghegan (Duty Free Global)
Mr. Tobias Baude (Imperial Tobacco)
Ms. Erin Lillis (Lacoste)
Mr. Soufyen Amaar (Lagardère)
Ms. Carine Ruiz (L’Oréal)
Mr. Carlos Granados Moyano (Mondelez)
Mr. John Rimmer (TFWA)
Ms. Nicola Wells (USP)