Wines & Spirits shopper behaviour in travel retail: 5-year trends

The Wines & Spirits category, one of the key footfall drivers for duty free, is the focus of the m1nd-set insights in this edition of the TFWA Data Digest. These reveal how various KPIs and behavioural traits have evolved over the five years between 2017 and 2021, looking at footfall and conversion, purchase planning, the impact of touchpoints – including staff interaction – as well as other key purchase drivers.