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In 2012, TFWA published an in-depth report exploring the reasons why travellers do not shop in duty free & travel retail. Five years on, once again in partnership with Counter Intelligence Retail, we have revisited the question. The resulting Global Non-Shopper Study 2017, part of our TFWA Insight series, is based on interviews with nearly 4,000 travellers from 12 key nations, and provides a fascinating glimpse into the barriers to purchase among travellers today.
The study is available in two parts: the main 142-page report, plus a summary of findings by nationality. Both are available exclusively to TFWA members.
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