Just as Japan seemed to be emerging from a period of stagnancy in terms of international travel, it was struck by the devastating earthquake in March 2011. This latest report from the Japan Tourism Marketing Company aims to show the trends in outbound traveller behaviour over the 2009-2010 period. It reveals how outbound travel was picking up for the first time in four years in 2010, spurred by the strong Japanese yen. Compiled over two years – in 2009 and 2010 , the report reveals the difference in spending behaviour during the economic downturn and then a year later as the Japanese found their purchasing power growing on the back of a strong yen. JTM has added a special section at the end of the report which monitors the mind-set of the Japanese in the post-earthquake era.
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