The new TFWA Airport Insight Series analyses customer behaviour at some of the world’s top travel retail locations, recording perceptions of the retail offer, product preferences and barriers to purchase. Conducted on behalf of TFWA by M1nd-set and based on gate interviews with travellers, the Airport Insight Series is designed to provide TFWA members with detailed and actionable consumer insights gained on the ground.
The first in the series comes from Frankfurt Airport, one of the world’s biggest airports by international traffic.
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