TFWA Insight

2024

Utilising a trends framework to organise an analysis of traveller trends and the implications around the future of travel retail and drawing on discussions with global industry experts, the following questions and more will be answered in this latest report, compiled by market research company Euromonitor International. 

  • What are some of the unstoppable forces shaping tomorrow’s macroenvironment that could impact travel retail? 
  • How are consumers responding or reacting to these drivers? What are the major shifts in behaviour? 
  • Where and how should travel retail shift with these trends? 


The TFWA Insight: Traveller Trends Reshaping Travel Retail, is available in PDF format and features data and insights on the following key topics: 

  • Digital Living: seamless ‘phygital’ journeys, social content to drive engagement and retailtainment 
  • Personalisation: you-shaped shopping, data-driven journeys and sense of place 
  • Pursuit of value: price matters, thirst for exclusivity and more than price: authenticity and purpose 

We are pleased to provide this report as part of TFWA’s member services package; simply log in to the websiteto download the PDF file. Keep an eye out for further publications in the near future.