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Post date
Monday 13 April 2026
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Experience the magic of Changi Airport.
Changi Airport is the world’s most awarded airport and one of the most connected aviation hubs globally, linking Singapore to about 170 cities through nearly 100 airlines operating over 7,300 weekly flights.
Beyond aviation, Changi is also a vibrant lifestyle destination with more than 700 retail and F&B outlets across its four terminals and Jewel, offering visitors an extensive range of shopping and dining experiences. Its diverse retail mix and engaging campaigns continue to excite both travellers and residents, with targeted promotions for key markets such as China, Indonesia, India and Singapore during major festive periods including Chinese New Year, Christmas and Lebaran. Leveraging the excitement around Blackpink’s Singapore concert, the Marquee collaboration marks a strategic step for Changi to differentiate, create buzz while driving shopper engagement and sales
Changi Airport also continuously innovates to better serve customers while supporting tenants through its robust retail ecosystem. This includes the e-commerce platform iShopChangi, the Changi Rewards loyalty programme, and Changi First initiatives that introduce world-first products and concepts. Signature events such as the annual World of Wines & Spirits (WOWS) further elevate the duty-free experience by bringing together leading global wine and spirit brands, transforming airport retail into a discovery journey where travellers and visitors can explore, taste and acquire some of the world’s rarest bottles.
Hello, Changi Airport!
First introduced in 2022, World of Wines & Spirits (WOWS) is Changi’s flagship premium wines and spirits programme in partnership with Lotte Duty Free and brands. Bringing together leading global labels under one roof, the campaign elevates duty-free shopping into a discovery journey, inviting travellers and visitors to explore, taste and acquire rare bottles. Now in its fifth edition, WOWS continues to showcase premium selections, with last year’s edition featuring over 60 rare expressions from 29 brands, including highly sought-after labels such as Martell and Johnnie Walker.
It’s a Treat to be the FIRST- Changi 1st, an unparalleled programme showcasing exclusive launches and concept pop-ups from global brands.
Changi 1st pop-ups are transit-area activations developed in collaboration with retail partners and brands, featuring limited-edition launches and unique experiences. These curated showcases highlight innovative concepts and Changi–exclusive products, enhancing the airport shopping experience. In 2025, Changi hosted 20 Changi 1st outposts, featuring Changi exclusives or travel retail exclusive product and concept debuts, reinforcing Changi Airport’s position as a leading platform for global brands to premiere new products and experiences.
Changi’s online destination for tax and duty-free shopping
iShopChangi complements airport retail with curated local exclusives and online-only products, available 30 days to 12 hours before flight. Shoppers can collect their purchases at departure or arrival Collection Centres or enjoy free local delivery. Beauty items from Shilla Duty Free offer tax-free privileges up to 30 days post-arrival. iShopChangi also reaches Chinese travellers via a WeChat Mini Programme and extends offerings to Singapore residents, providing convenient access beyond the airport.
