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Yuwan Hu joined Daxue Consulting in 2015. She leads the firm’s research projects on education, luxury and cosmetics, health care, food & beverage, digital and communication.
Yuwan is an expert in the field of market research and strategies with regard to influencing consumer behaviour in various industries in China. She works with various global market players to help them develop their business, in part through engaging “key opinion leaders” who are influential in the Chinese market.
Yuwan is a graduate of Chongqing Technology and Business University for international business management; University of Bourgogne for law, accounting, research and statistics; and holds a Master’s degree from INSEEC Paris in Global Markets and Business Management. She is fluent in English, French and Mandarin.