Digital Focus Workshop

The 2018 Digital Focus Workshop looked at a number of case studies from within our industry, exploring best practice and pitfalls to avoid, with perspectives from several key regions and markets.

Among the speakers at the workshop were Ivo Knuesel, Head of Category Planning at Mondelez World Travel Retail, where digital engagement is central to the company’s airport strategy. The same is true at Shiseido Travel Retail, whose Global Digital & Media Marketing Manager Shi Ling Tan discussed how new technologies are revolutionising the beauty sector. Also taking part was JCDecaux Marketing & Business Development Director Jérôme Lepage, who explored the role of advertising in creating highly-targeted, real-time marketing campaigns in travel retail.

The Digital Focus Workshop also provided an opportunity for delegates to hear more about a groundbreaking new initiative piloted by the European Travel Retail Confederation (ETRC), in response to EU requirements to include multi-lingual consumer information on all product packaging destined for the duty free & travel retail market. The digital solution proposed by ETRC could protect our industry from the potential harmful effects of new packaging regulations, and ensure the widest possible product choice for consumers. The Confederation's Deputy Secretary General, Julie Lassaigne, was on hand to explain more.

The session was moderated by TFWA Conference Manager Michele Miranda.

The workshop is open to all delegates at TFWA World Exhibition & Conference: please pre-register at conference@tfwa.com.