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Monday 18 September 2023
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Santa Margherita is an Italian story of passion, hard work, values and tradition which began in 1935 thanks to the vision of Count Gaetano Marzotto and his belief in modern, efficient agricultural methods based on bringing people, nature and technology together. 88 Years may have passed since Santa Margherita’s visionary beginning, but the guiding principles have remained unchanged over time and have seen this dream grow into one of the leading Italian wine producers. Santa Margherita's travel retail range includes: Valdobbiadene Prosecco Superiore DOCG Brut, Sparkling Rosé Brut, Pinot Grigio Valdadige DOC, Merlot Veneto IGT and the «MILIUM» line: white Venezia DOC, red Veneto IGT.
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Beyond seventy years ago, Santa Margherita, realising the potential of making Glera into a sparkling wine and that of its terroir of choice, the hills of Conegliano-Valdobbiadene, started to produce Prosecco Superiore, thus joining the select group of pioneering wineries that contributed to the great success of this formidable ambassador for the Italian way of life. It did so following an intuition, no less than ten years before the creation of the zone’s Producers’ Consortium and seventeen years before the first Production Regulations were published for the Prosecco D.O.C.
In these years, the quest for excellence has never stopped: from being a pioneer, Santa Margherita has become a proud ambassador for top-quality production, making a proactive contribution to transforming a “local” bubbly into one of the world’s best-known and most popular sparkling wines.
There have been many changes and improvements in these seven decades, both in the vineyard and in the production processes in the winery, all highlighting the quality of the Glera grape and of the hills of Conegliano-Valdobbiadene.
On the one hand, the company has consolidated its presence in the D.O.C.G. with the acquisition of vineyards at Refrontolo and at San Pietro di Feletto, in the strip of foothills between Conegliano and Valdobbiadene, and with the inauguration, in 2011, of Tenuta di Refrontolo, situated in one of the 43 “Rive”, the exclusive sub-denominations that embody the finest distinctive local characteristics of Prosecco Superiore. This has allowed Santa Margherita to focus even more on the product and highlight the many stylistic differences of this wine, which was running the risk - given its explosion as a fashionable phenomenon in recent years - of becoming trivialised. On the other, the adoption of strict protocols in the vineyard and the use of avant-garde technology in the winery (which has always been state-of-the-art) have guaranteed total respect for the grapes and great consistency in the quality of production.
Today, the success of Santa Margherita’s Prosecco Superiore has gone well beyond the nation’s borders and has won over the palates of wine lovers in more than 90 countries around the world, with a broad range that offers delicious nuances of taste: from the more richly structured and complex Vintage versions - Brut “52” and Extra Brut “Rive di Refrontolo” - to the more contemporary non-vintage Brut and Extra Dry, designed for a modern audience that likes to drink wine in contests that are not habitual or conventional, seeking a sparkler that is in line with their own lifestyle but which is nevertheless linked to tradition and faithfully expresses its terroir of origin.
As a pioneer and innovator, Santa Margherita has always explored new frontiers of taste and vinous pleasure, thus continuing to retain a contemporary flair.
