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Alan Brennan is the Managing Director of dcGTR, a creative commercial tech agency, specialising in travel retail. With over 25 years of industry experience, holding senior global commercial and shopper marketing roles with Nestle International Travel Retail SA, Alan is credited with several industry firsts, notably the breakthrough Perfect Store project, a retail best practice initiative on how to convert more travellers into buyers.
Building on his reputation for bringing fresh and disruptive thinking with a traveller-shopper centric focus, Alan now leads a first to market approach of merging cutting-edge VR/AR and integrated digital tech with research and insight to better understand what drives purchase and increase conversion on the shopper journey both now and into the future.