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Rocky heads up the Strategy Division of Emerging Communications. With more than 10 years extensive experience in marketing strategy, gained from leading digital marketing agencies in Beijing and London, her expertise spans a wealth of sectors.
She has direct, hands-on marketing experience with clients, as well as delivering market research pieces, consultancy projects and training. As an expert in marketing intelligence, she provides insight into the macro and micro context in the China market to ensure that brands are keeping up with the ever-changing demands of Chinese audiences.