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Li Jianhua has been active in the inflight retail business at China Southern Airlines Co. Ltd for more than 20 years. From 2003 she served as general manager of Guangzhou China Southern Zhongmian Duty-Free Store Co. Ltd, taking charge of the inflight duty free business and management.
With her long experience in inflight retail and passenger services, Ms Li has played a key role in growing China Southern’s retail business, expanding the channel and renewing business models.
Today, she oversees the operations of 6 subsidiaries, serving hundreds of millions of international passengers on board more than 200 international routes.