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Xu Dongsheng is the Managing Director of Fiyta Holdings Ltd, also serving as vice-president of the Chinese horological association and president of the Shenzhen horological association. He is a graduate of Beijing University of Aeronautics and Astronautics (BUAA) where he was awarded a Doctorate, and also holds an MBA from Tongji University.
Xu Dongsheng has worked in senior business management roles for many years, notably at AVIC International Shenzhen Company Ltd. Since early 2003 he has served as general manager of Fiyta Holdings Ltd, and under his leadership the company has developed rapidly in recent years, earning a reputation for quality and innovation.