Inflight Focus Workshop

Wednesday October 2
08:00 - 09:00
Salon Croisette, Hotel Majestic

The inflight retail market is in a state of transition as an increasing number of airlines review their approach to the business. Some have withdrawn from retail altogether; others are looking to shift the business online; others are looking for hybrid solutions. Despite the decline in global sales suggested by Generation Research figures, the opportunity for improvement exists as new means of customer engagement are developed.

This year’s Inflight Focus Workshop discussed ways to stimulate sales and drive the market forward. Delegates heard from two of the airlines with diverse and growing retail businesses, who shared their thoughts on product trends and new revenue streams. And one of the companies offering a new way to conduct the inflight business explained how the onboard retail offer of the future might look.

Speakers at the workshop included Cathay Pacific Airways Head of Retail & eCommerce Aldric Chau, AirAsia Group Head of Buying Duty Free Elina Jamaluddin and Airfree Co-founder Valéry Méary.

The session was moderated by TRBusiness Managing Editor Charlotte Turner.

The workshop was open to all delegates at TFWA World Exhibition & Conference.