Raymond Cloosterman

Founder and Chief Executive Officer

Raymond Cloosterman is the founder and CEO of Rituals Cosmetics. Raymond is an entrepreneur, brand builder and business economist who enjoyed a thirteen-year career at Unilever before starting Rituals. While at Unilever, Raymond took some time off and embarked in a journey, travelling the world to learn more about different customs and business practices. His expedition led him to a whole new world of business insights especially in retail, brand building and domestic beauty care products. The knowledge he gathered gave birth to the concept of Rituals; a brand that encompasses products for both home and personal care.

From the basement of an Amsterdam canal house, Raymond worked with a small but passionate team on the opening of the first Rituals store in Amsterdam’s main shopping district in Kalverstraat Street. With its unique combination of cosmetics, bath and body, natural skin care line and premium home care products, Rituals unites advanced technology with ancient traditions from all over the world. It offers an exclusive range of affordably priced products that transform everyday routines like bathing, shaving, and drinking tea into more meaningful moments.

For more than twenty years, the Rituals brand core concept has grown to become an international success story. Rituals Cosmetics became a Certified B CorporationTM in January 2022 and aspires to take the company to the next level as the leading wellbeing beauty brand.