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Olivier Decazes joined Shiseido Group in 2006, holding regional roles at Beauté Prestige International (BPI), first as Travel Retail Regional Sales Manager for Asia Pacific and later as Travel Retail Director for Europe and the Middle East. In his nine years with BPI, Olivier was instrumental in driving the growth of key brands such as Issey Miyake and Narciso Rodriguez, through creative launch campaigns with a strong focus on “retailtainment”.
As General Manager – Travel Retail Europe, Middle East & Africa (EMEA) of Shiseido Travel Retail, Olivier aims to leverage the synergies of the global organisation to further develop the brand portfolio, focusing on a strong sell-out drive and spirit of innovation.
Previously, Olivier spent five years with LVMH as an Area Manager for Kenzo Parfums, covering the Asia Pacific domestic markets.
Olivier holds business degrees from INSEAD and HEC Paris.